About Primo

For over twenty years, Primo has been the premier destination for skateboarding. We got our start in Rexburg, Idaho in 1997. We jumped into the mail-order business when it was just getting started. Orders were shipped out of the back room and merchandise was stored in the extra dressing room. Over time, the Primo Catalog became required reading by skateboarders and lovers of skate culture.

In 2006 we moved to Portland, Oregon and opened our top-of-the-line skatepark. Since our start back in 1997, we've continued to support and grow skate culture. Millions of people have relied on us to get them the most exclusive goods and hard-to-find items from Adidas Skateboarding, Nike SB, Polar, Quasi, Krooked, Welcome, Baker, eS, Element, Vans, Obey, Nixon, HUF, and hundreds of other brands. Our Primo-branded products, including jeans, chinos, shirts, and skateboards are all premium quality but a lot less expensive than other premium brands.

Skateboards, shoes, clothing, and everything in between, Primo has the largest selection from the best brands in the world. Our commitment is to provide all of this to you at great prices and to make sure your order arrives at your door quickly.

Today, we are located in Portland, Oregon. Stop by our Portland Store if you happen to be in town.